Gaby Arora
About Gaby Arora
Gaby Arora is a Content Marketing Manager at Brandfolder by Smartsheet, with a background in digital marketing and storytelling. She has held various marketing roles across several organizations, including positions at Lennox International and the University of Texas at Dallas.
Work at Brandfolder
Gaby Arora currently serves as the Content Marketing Manager at Brandfolder by Smartsheet, a position she has held since 2022. In this role, she focuses on developing and implementing content marketing strategies that enhance brand visibility and engagement. Her responsibilities include creating compelling content that resonates with target audiences and supports the company's marketing objectives.
Previous Experience in Content Marketing
Prior to her role at Brandfolder, Gaby Arora worked at Lennox International in various content marketing positions. She served as Content Marketing Lead for 7 months in 2021 and as Content Marketing Specialist III from 2018 to 2021. Her experience at Lennox International involved developing marketing content that aligned with the company's strategic goals. She also held the position of Technical Marketing Manager for 6 months in 2021 to 2022.
Education and Expertise
Gaby Arora holds a Master’s Degree in Marketing from the University of Texas at Dallas, where she studied at the Naveen Jindal School of Management from 2016 to 2017. She also earned a Bachelor’s Degree in Strategic Communication from the University of North Texas. Her educational background provides a strong foundation for her expertise in digital marketing transformation and storytelling as a vital aspect of marketing strategies.
Background in Social Media and Promotions
Gaby Arora has a diverse background in social media and promotional marketing. She worked as a Social Media Marketing professional at the University of Texas at Dallas from 2015 to 2017 and as a Social Media Specialist at Splash Media Group, LLC from 2014 to 2015. Additionally, she held roles as a Promotional Specialist at TEAM Enterprises from 2010 to 2013 and at MKTG INC from 2013 to 2014, where she focused on engaging audiences through various promotional strategies.
Communication Skills and Strategy
Gaby Arora emphasizes effective communication as a critical component of her marketing approach. She actively seeks to connect with others through multiple channels, including email, text, and phone calls. Her focus on storytelling in marketing strategies aims to create meaningful connections with audiences, enhancing the overall impact of her marketing efforts.