Brandy
Brandy is a small company in the Computer Software industry, specializing in martech and consumer psychographics. Founded in 2023 and headquartered in Venice, CA, it focuses on enabling consumers to earn money through referrals while providing brands with a cost-effective payment model based on purchase conversions.
Company Overview
The company operates within the Computer Software industry, specializing in marketing technology (martech). Founded in 2023 and headquartered in Venice, CA, it focuses on tracking and leveraging referrals that typically remain offline. The company aims to enhance the scalability of brands through organic growth, positioning itself as a solution for word-of-mouth marketing accessible to consumers and brands globally.
Services Offered
The company provides a platform that enables consumers to earn money by promoting their favorite brands without the necessity of creating content or having a large social media following. It features a unique payment model where brands pay only upon purchase conversion, making it cost-effective for businesses of all sizes. The platform supports a wide range of popular brands for endorsements and allows users to earn between 15-200% of their friends' first purchase.
User Experience
Users can track their earnings in real time through a dashboard available in the app. The platform supports standard Google and Facebook sign-in options and accommodates over 90% of all U.S. bank accounts for payments. Notably, users are not required to link a social media account to participate in the referral program, which enhances accessibility.
Referral Program
The company offers a referral program that allows users to earn half of the company's commission for the first three months when they refer someone. This initiative encourages users to endorse brands they like and collect them in their profile, fostering a community of brand advocates.
Business Model
The company utilizes Stripe for automatic monthly payments to users, ensuring a streamlined payment process. This model aligns with its focus on cost-effectiveness for brands and incentivizes consumer participation through earnings based on referrals.