Mirette Iskandar
About Mirette Iskandar
Mirette Iskandar is a Senior User Researcher with extensive experience in user research and product strategy. She has worked at Breadfast since 2021 and has held various roles in user research and marketing across multiple companies since 2016.
Current Role as Senior User Researcher
Mirette Iskandar currently serves as a Senior User Researcher at Breadfast, a position she has held since 2021. In this role, she focuses on understanding user needs and behaviors to inform product development and enhance user experience. Her expertise in user research contributes to the strategic direction of projects at Breadfast.
Previous Experience at Breadfast
Before her current role, Mirette worked at Breadfast as a User Researcher from 2020 to 2021 for 11 months. During this time, she was involved in gathering user insights and conducting research to support product design and development. Her foundational work in this position paved the way for her advancement to Senior User Researcher.
Professional Background in User Research
Mirette has a diverse background in user research and related fields. She worked as a User Research Specialist at BasharSoft from 2017 to 2018, where she focused on user insights in Cairo. Additionally, she served as a Product Researcher at IN3 for 9 months in 2018 to 2019, further enhancing her research skills.
Education in Mass Communication
Mirette Iskandar earned her Bachelor's degree in Mass Communication/Media Studies from Misr International University (MIU), completing her studies from 2014 to 2018. This educational background provided her with a solid foundation in communication principles, which she applies in her user research endeavors.
Early Career and Marketing Experience
Mirette began her career in marketing, working as a Marketing Executive at Viriphi from 2016 to 2017 and as a Marketing Intern for 3 months in the same company. She also held the position of Retention & Loyalty Strategist at MoneyFellows from 2019 to 2020. These roles contributed to her understanding of user engagement and retention strategies.