Breakthrough
Breakthrough specializes in marketing solutions for Physical Therapy and Chiropractic practices, offering programs like 'Profitability Under Pressure' and 'Growth X' to increase profits and streamline marketing efforts.
Services
Breakthrough offers a range of services tailored to Physical Therapy and Chiropractic practices. Their flagship 13-week program, 'Profitability Under Pressure,' is designed to help practices increase profits despite declining reimbursements. Breakthrough also provides a comprehensive marketing system known as 'Growth X,' which includes over 50 hours of live and on-demand training. Additional services encompass specialized marketing campaigns, patient demand software, and a CRM system to streamline communication and manage interactions. These services aim to help practices attract more patients, increase practice value, and boost revenue per patient.
Marketing Software and Tools
Breakthrough provides an array of marketing software and tools specifically designed for Physical Therapy and Chiropractic practices. Key features include a Patient Demand Software to streamline marketing efforts, with capabilities such as texting, email marketing, Meta Ads, Google Ads, TikTok Ads, CRM, landing pages, cold market campaigns, reactivation campaigns, and a form builder. Their CRM software integrates with two-way texting and email marketing campaigns, ensuring that practices can effectively engage with both current and past patients. Breakthrough also offers automated campaigns to reactivate past patients and increase practice revenue.
Educational Resources and Training
Breakthrough provides extensive educational resources and training to support practice growth. These resources include a blog, resource hub, podcast, and an FAQ section. Their 'Growth X' program offers over 50 hours of live and on-demand training sessions. Additionally, Breakthrough hosts events such as bootcamps and offers sponsorship opportunities. They also provide specific training programs like the Manual Therapy Course for certification, which adds value to their overall educational offerings.
Specialized Marketing Campaigns
Breakthrough specializes in creating and managing various marketing campaigns for Physical Therapy and Chiropractic practices. These include cold market campaigns designed to attract new patients and reactivation campaigns aimed at engaging and reactivating lapsed patients. They offer done-for-you advertising campaigns on platforms such as Facebook, Instagram, Google, and TikTok. Breakthrough’s marketing campaigns are integrated with their Patient Demand Platform, allowing practices to manage their marketing efforts and patient lists effectively.
Growth and Profitability Initiatives
Breakthrough is focused on helping healthcare practices grow and become more profitable through multiple initiatives. Their 'Profitability Under Pressure' program aims to increase profits for practices facing declining reimbursements. Other tools are designed to help practices add cash-based services, boost practice value, open additional locations, and increase revenue per patient. Such initiatives are supported by a variety of marketing campaigns and patient communication tools that help practices optimize their growth strategies.