Danika Webb
About Danika Webb
Danika Webb is a Senior Director of Managed Markets at BridgeBio, bringing extensive experience in market access and reimbursement from her previous roles at Global Blood Therapeutics and Actelion. She holds a Bachelor of Science in Chemistry and has a strong background in payer contract modeling and launching specialty drugs.
Work at BridgeBio
Danika Webb currently holds the position of Senior Director, Managed Markets at BridgeBio, a role she has occupied since 2023. In this capacity, she is responsible for overseeing managed market strategies and initiatives, focusing on optimizing access to the company's portfolio of therapies. Her extensive background in market access and payer relations supports her efforts in this role.
Previous Experience in Managed Markets
Before joining BridgeBio, Danika Webb worked at Global Blood Therapeutics as Senior Director of the Payer Team—Market Access & Reimbursement from 2020 to 2022. She also served as National Account Director at Global Blood Therapeutics from 2019 to 2020. Her tenure at Actelion included roles as National Account Director from 2013 to 2019 and Strategic Account Manager from 2010 to 2013. These positions provided her with a solid foundation in payer strategies and market access.
Education and Expertise
Danika Webb earned her Bachelor of Science degree in Chemistry from the University of San Diego, where she studied from 1999 to 2004. She also focused on Biochemistry and Molecular Biology during her studies. Her educational background equips her with a strong understanding of the scientific principles underlying the pharmaceutical industry, enhancing her capabilities in market access and payer negotiations.
Background in Sales and Account Management
Danika Webb has a diverse background in sales and account management, having worked at Shionogi Inc. in various roles from 2004 to 2010. She started as a Senior Sales Professional and progressed to District Sales Manager and Regional/National Account Manager. This experience contributed to her expertise in launching specialty drugs and managing payer contracts.
Skills and Competencies
Danika Webb possesses advanced skills in Excel, PowerPoint, and various payer and market access analytics dashboards. She has a high capacity for creatively strategizing and motivating payer teams to achieve their goals. Her expertise includes payer contract modeling, GTN analysis, and contract performance ROI, which are critical for success in managed markets.