Grace Chen
About Grace Chen
Grace Chen is a Senior Brand Marketing Manager specializing in cardiology at BridgeBio, where she has worked since 2023. She has extensive experience in brand management and marketing within the pharmaceutical industry, having held various roles at BioMarin Pharmaceutical Inc. and Sage Therapeutics.
Current Role at BridgeBio
Grace Chen serves as the Senior Brand Marketing Manager for Cardiology at BridgeBio, a position she has held since 2023. In this role, she leads the execution of both personal and non-personal promotion strategies. Her responsibilities include collaborating with Market Access and Medical Affairs teams to foster cross-functional partnerships, ensuring that marketing efforts align with broader organizational goals.
Previous Experience at Sage Therapeutics
Prior to her current role, Grace Chen worked at Sage Therapeutics as a Senior Product Manager in HCP Marketing for Neuropsychiatry from 2022 to 2023. During her tenure, she focused on developing marketing strategies aimed at healthcare professionals, contributing to the company's efforts in the neuropsychiatry sector.
Experience at BioMarin Pharmaceutical Inc.
Grace Chen has extensive experience at BioMarin Pharmaceutical Inc., where she held multiple positions. She served as Product Manager for Hemophilia in Global Brand Management from 2019 to 2020, and as Associate Product Manager for the MPS Franchise from 2017 to 2019. Additionally, she worked as Product Manager for Achondroplasia in North America Brand Management from 2020 to 2021, and as Senior Manager for VOXZOGO in North America Brand Management from 2021 to 2022.
Educational Background
Grace Chen earned her MBA from the Haas School of Business at the University of California, Berkeley, where she studied Business Administration and Management from 2020 to 2023. She also holds a Bachelor's Degree in Economics and Public Health from the University of California, Berkeley, which provided her with a strong foundation in both economic principles and health-related issues.
Expertise in Healthcare Marketing
Grace Chen possesses expertise in healthcare professional (HCP) message testing and development, as well as HCP segmentation and profiling. Her skills in these areas enhance her ability to create targeted marketing strategies that effectively reach and engage healthcare professionals, contributing to successful brand management in the pharmaceutical industry.