Betsy Malito
About Betsy Malito
Betsy Malito is a Senior Account Executive at Gifts and Decorative Accessories Magazine, part of BridgeTower Media, where she has worked since 2016. She has a strong background in event management, territory account management, and integrated marketing strategies, with previous roles at Reed Business Information, OneCoast, and Nordstrom.
Work at BridgeTower Media
Betsy Malito has been employed at BridgeTower Media since 2016, serving as the Senior Account Executive for Gifts and Decorative Accessories Magazine. In her role, she has been responsible for organizing trade shows, demonstrating her skills in event management. Her tenure at BridgeTower Media spans eight years, during which she has contributed to the magazine's growth and visibility in the market.
Previous Experience in Publishing and Retail
Prior to her current position, Betsy Malito worked at Reed Business Information as an Associate Publisher from 2006 to 2010. She also held the role of Territory Manager at OneCoast from 2011 to 2016, focusing on the San Francisco and San Jose areas. Earlier in her career, she was a Business Manager for Lancome Cosmetics at Nordstrom from 1990 to 1995. These roles have provided her with a diverse background in publishing and retail management.
Education and Expertise
Betsy Malito studied at Diablo Valley College, where she earned an Associate's degree in Liberal Arts and Sciences, General Studies, and Humanities. Her educational background supports her extensive experience in marketing and sales, particularly in developing integrated marketing strategies that align with both inside and outside sales efforts.
Leadership and Training Skills
Betsy Malito has extensive experience in training store managers and retail sales staff, highlighting her leadership and mentoring capabilities. Her background in territory account management has equipped her to oversee and optimize sales operations across various regions, ensuring effective team performance and sales growth.