Bhavna Bhatia
About Bhavna Bhatia
Bhavna Bhatia is the Director of Marketing & Sales Enablement, Digital Development at BridgeTower Media, where she has worked since 2022. She has a diverse background in communication and marketing, having held various roles in academia and industry, including positions at George Mason University and Accenture.
Current Role at BridgeTower Media
Bhavna Bhatia serves as the Director of Marketing & Sales Enablement, Digital Development at BridgeTower Media since 2022. In this role, she has led the digital transformation of over 40 brands, which has resulted in increased digital sales and improved process efficiency. She has developed and managed a lead generation strategy aimed at both audience and advertiser acquisition. Additionally, she oversees cross-functional committees that focus on enhancing internal processes and operations.
Previous Experience in Education
Bhavna Bhatia has held academic positions as a Professor of Communication at both George Mason University and Northern Virginia Community College from 2013 to 2015. She currently continues her academic career as a Professor of Communication at Purdue University Global, a position she has held since 2021. Her experience in education complements her extensive background in marketing and communication.
Professional Background in Marketing
Prior to her current role, Bhavna Bhatia worked in various marketing positions. She was a Digital Marketing Director at Sheehy Auto Stores from 2014 to 2016 and a Digital Marketing Expert at CF Search Marketing from 2017 to 2022. Her experience also includes a role as a Proposal Writer at Accenture from 2011 to 2013 and as an SEO and Social Media Associate at Transit Systems, Inc. in 2011.
Educational Qualifications
Bhavna Bhatia holds a Doctor of Education (EdD) in Organizational Leadership from Vanderbilt University, which she completed from 2019 to 2022. She also earned a Master of Science (M.S.) in Public Communication from Drexel University in 2011 and a Bachelor of Arts (B.A.) in Communication and Media Studies from George Mason University in 2009. Her educational background supports her expertise in communication and marketing.
Contributions to BridgeTower Media
At BridgeTower Media, Bhavna Bhatia has created products, positioning, collateral, go-to-market strategies, and fulfillment processes for all digital marketing services. She has identified opportunities for training and process improvement for over 80 sales associates, enhancing their performance and effectiveness. Additionally, she is a member of the I.D.E.A. team, contributing to initiatives that promote diversity and inclusion within the organization.