Joel Schettler
About Joel Schettler
Joel Schettler serves as the Editor in Chief for Finance & Commerce and Minnesota Lawyer at BridgeTower Media, where he has worked since 2019. He has extensive experience in custom publishing, project management, and content marketing strategy, alongside a strong background in both print and digital media.
Work at BridgeTower Media
Joel Schettler has served as Editor in Chief for Finance & Commerce and Minnesota Lawyer at BridgeTower Media since 2019. In this role, he oversees editorial operations, ensuring the delivery of high-quality content relevant to the finance and legal sectors. His leadership contributes to the publication's reputation in Minneapolis, Minnesota, where he has worked for five years.
Previous Experience in Publishing
Before his tenure at BridgeTower Media, Joel Schettler held several significant positions in the publishing industry. He worked as Managing Editor for Enterprise Marketing & Communications at CHS from 2014 to 2017. Prior to that, he was Editor in Chief of Custom Publishing at Greenspring Media for 11 years, and he served as Senior Editor at VNU Business Media for Training Magazine from 2001 to 2003.
Education and Expertise
Joel Schettler studied at the University of Nebraska-Lincoln, where he earned a Bachelor of Arts in English and Film Studies, and a Bachelor of Journalism in News-editorial. He also holds a Master of Liberal Studies from the University of Minnesota, focusing on Business, Journalism, and Sociology. Additionally, he completed the American Business Press Publishing/Editorial Management Institute at Northwestern University's Kellogg School of Management.
Skills in Content Development and Strategy
Joel Schettler possesses extensive expertise in both print and digital media content development. His background includes a strong focus on content marketing strategy, which involves creating and distributing valuable content to engage specific audiences. He also has experience in custom publishing, allowing him to create tailored content solutions for clients.
Professional Mentoring and Project Management
In addition to his editorial roles, Joel Schettler has demonstrated skills in professional mentoring, guiding emerging professionals in the media industry. He has a proven track record in project management, which is essential for overseeing complex editorial projects and ensuring timely delivery of content.