Josefina Bonilla Vélez
About Josefina Bonilla Vélez
Josefina Bonilla Vélez is an Acquisition Marketing Strategist at Commonwealth Financial Network, focusing on content and events since 2022. She holds a Bachelor of Applied Science in Computer Science and an MBA, with over seven years of experience in event and content strategy.
Work at Commonwealth Financial Network
Josefina Bonilla Vélez serves as an Acquisition Marketing Strategist focused on Content and Events at Commonwealth Financial Network. She has held this position since 2022, contributing to the company's marketing strategies in a hybrid work environment based in Waltham, Massachusetts. Her role involves leading campaigns aimed at lead generation and fostering conversations that align with the company's vision.
Education and Expertise
Josefina Bonilla Vélez has a strong educational background in technology and management. She earned a Bachelor of Applied Science (B.A.Sc.) in Computer Science from SUNY Polytechnic Institute. Additionally, she completed coursework in Business Management at Simmons University and holds a Master of Business Administration (MBA) in Organizational Leadership from the University of Massachusetts Dartmouth. This diverse educational foundation supports her expertise in event and content strategy.
Professional Experience
With over 7 years of experience in event and content strategy, Josefina Bonilla Vélez specializes in analytics-driven campaigns. Her professional background includes significant contributions to budget management, acquisitions, and the founding of branded events. She has also played a key role in crafting diversity and inclusion strategies within her organizations, showcasing her ability to align marketing initiatives with broader company goals.
Technical Skills and Tools
Josefina Bonilla Vélez is technically adept, utilizing a variety of tools to enhance her marketing strategies. She is proficient in Microsoft Office Suite, Google Suite, Salesforce Marketing Cloud, and Pardot. Her technical skills enable her to effectively analyze data and implement campaigns that drive engagement and revenue.
Event Planning and Thought Leadership
Josefina Bonilla Vélez is actively involved in the development, planning, and execution of thought leadership events. These events are tailored to diverse audiences, reflecting her commitment to creating inclusive and engaging experiences. Her strategic approach to event planning contributes to elevating brand awareness and fostering meaningful conversations within the industry.