Katie Nachtwey
About Katie Nachtwey
Katie Nachtwey serves as the Senior Vice President of Customer Growth at BrightTALK, where she has worked in various roles since 2007. She specializes in integrating data with CRM and marketing automation systems to enhance sales team performance.
Current Role at BrightTALK
Katie Nachtwey serves as the Senior Vice President of Customer Growth at BrightTALK, a position she has held since 2022. In this role, she focuses on driving customer engagement and growth strategies to enhance client relationships and satisfaction. Prior to this, she was the Executive Vice President of Customer Success at BrightTALK from 2019, where she worked on initiatives to improve customer experience and retention.
Previous Experience at BrightTALK
Katie Nachtwey has an extensive history with BrightTALK, having held multiple positions since 2007. She began her career as an Online Events Coordinator and progressed through various roles, including Head of Association Partnerships, Senior Director of Audience Product Sales, and Sr. Director of Enterprise Sales. Her experience spans over a decade, contributing to her deep understanding of customer needs and sales strategies.
Experience at Nielsen
Before joining BrightTALK, Katie Nachtwey worked at Nielsen as a Senior Account Manager, International, from 2000 to 2007. In this role, she managed accounts and developed strategies to enhance client relationships on an international scale. This experience provided her with a strong foundation in account management and customer service.
Education and Specialization
Katie Nachtwey earned her Bachelor of Arts in Communication and Media Studies from California State University, Chico, from 1996 to 2000. She specializes in integrating engaging data with CRM and marketing automation systems, which empowers sales teams to optimize their lead generation efforts. Her expertise has benefited numerous companies, including CA Technologies, HDS, SAP, and VMware.
Personal Interests
In her personal life, Katie Nachtwey enjoys spending time with her husband and son. She is active in outdoor activities such as running and hiking. Additionally, she has a penchant for watching reality television, often indulging in shows that are considered less than highbrow.