Michelle Larcey
About Michelle Larcey
Michelle Larcey serves as the Community Sales Director at Brightview Senior Living in Baltimore, Maryland, where she has worked since 2020. With a background in marketing and communications, she has held various leadership roles in healthcare and senior living sectors, demonstrating expertise in brand strategy, digital marketing, and community engagement.
Work at Brightview Senior Living
Michelle Larcey has served as the Community Sales Director at Brightview Senior Living since 2020. In this role, she is responsible for driving sales initiatives and fostering relationships within the community in Baltimore, Maryland. Her focus includes developing strategies to enhance the visibility and appeal of senior living options offered by Brightview. With four years of experience in this position, she has contributed to the growth and success of the community.
Previous Experience in Marketing and Communications
Before joining Brightview Senior Living, Michelle Larcey held several marketing roles. She was the Director of Marketing at Pivot Health Solutions from 2018 to 2020. Prior to that, she worked as the Marketing & Communications Manager at the University of Maryland Medical System from 2015 to 2018. Her experience also includes positions at Seasons Hospice & Palliative Care and UnitedHealth Group as a Hospice Liaison, as well as serving as the Director of Marketing at Keswick.
Education and Expertise
Michelle Larcey earned a Bachelor of Business Administration (B.B.A.) with a focus on Marketing from Cleveland State University. Her educational background supports her extensive experience in brand strategy, digital advertising, and social media marketing. She possesses skills in event planning, media relations, and budget management, which contribute to her effectiveness in marketing roles within the healthcare and senior living sectors.
Achievements in Marketing Strategy
Throughout her career, Michelle Larcey has developed integrated marketing campaigns that leverage both traditional and digital media. She has a strong track record in cultivating collaborative relationships with internal and external teams. Her expertise includes strategic campaign development, ROI tracking, and program development, which have been vital in supporting business objectives in the healthcare and senior living industries.
Community Engagement and Outreach
Michelle Larcey has demonstrated proficiency in community outreach and engagement through her marketing initiatives. She has managed website content and redesign projects to enhance online presence and user engagement. Her experience in physician relations and business development has contributed to the growth of senior living communities, showcasing her commitment to fostering connections within the community.