Mihaela Filip
About Mihaela Filip
Mihaela Filip is a seasoned marketing professional currently serving as the Sr. EMEA Lead for Partner Marketing at Brivo in London. With extensive experience in channel marketing across various technology sectors, she has held key roles at companies such as Bitdefender, Digital Shadows, and IBM.
Work at Brivo
Mihaela Filip currently holds the position of Senior EMEA Lead - Partner Marketing at Brivo, a role she has been in since 2023. Based in London, England, her responsibilities include developing and executing marketing strategies aimed at enhancing partnerships within the EMEA region. Her expertise in channel marketing is instrumental in driving growth and building strong relationships with partners.
Previous Experience in Marketing
Prior to her current role, Mihaela Filip worked at Digital Shadows as Head of Channel Marketing EMEA & APAC from 2022 to 2023. She also served as Field & Channel Marketing Lead at Bitdefender from 2021 to 2022. Her earlier positions include Channel Marketing Manager for Eastern Europe at HGST, and Head of Channel Marketing EMEA at Cloudhouse. These roles have contributed to her extensive experience in channel marketing across various regions.
Education and Expertise
Mihaela Filip has a strong educational background, holding a Bachelor of Laws (LLB) in International Business, Trade, and Tax Law from the University of Bucharest. She also earned a Master of Science in Marketing from Arden University. Additionally, she completed a MicroMasters in Marketing in a Digital World through edX. Her expertise spans IT&C, including areas such as IoT, data storage, cloud, cybersecurity, AI, and DevOps container technologies.
Founding Multi-Channel Leads
Mihaela Filip founded Multi-Channel Leads, a channel marketing consulting firm based in London. The firm specializes in helping brands articulate their value propositions through effective field and joint alliances with channel partners. This initiative reflects her commitment to enhancing marketing strategies and fostering collaboration in the industry.
Language Proficiency and International Experience
Fluent in English, Romanian, and Italian, Mihaela Filip thrives in international and multicultural environments. Her diverse language skills enable her to engage effectively with a wide range of stakeholders across various regions. This proficiency complements her extensive experience in global marketing roles, enhancing her ability to navigate complex market dynamics.