Yleana L.
About Yleana L.
Yleana L. serves as the Sales Director for the UK and Ireland at Brown-Forman, a position she has held since 2019. With over 12 years of experience in commercial roles across various international markets, she has previously worked at Grupo Bimbo in multiple capacities, including Head of Strategic Accounts for South America.
Current Role at Brown-Forman
Yleana L. serves as the Sales Director for the UK and Ireland at Brown-Forman, a position she has held since 2019. Based in London, England, she has focused on driving sales strategies and enhancing market presence within these regions. Her role involves overseeing sales operations and collaborating with various teams to achieve business objectives.
Previous Experience at Grupo Bimbo
Yleana L. has a substantial background with Grupo Bimbo, where she held multiple roles from 2008 to 2016. She started as a Sales Trainee and progressed to positions such as National Key Account Manager for Barcel USA and Head of Strategic Accounts for South America. Her tenure included managing key accounts and developing sales strategies across diverse markets.
Educational Background
Yleana L. has a strong educational foundation, having earned an MBA from EGADE Business School in 2007. She also completed various executive education programs at prestigious institutions, including Georgetown University McDonough School of Business, Instituto Tecnológico Autónomo de México, and INSEAD. Additionally, she holds a Bachelor's degree from Instituto Tecnológico y de Estudios Superiores de Monterrey.
Expertise in Sales and Strategy
Yleana L. possesses extensive experience in developing and implementing route-to-consumer strategies. She has a proven track record in both strategic and operational roles, managing large and diverse teams effectively. Her commercial experience spans over 12 years in the FMCG/CPG sector across international markets, including the USA, UK, Mexico, and South America.