Yuri Surin
About Yuri Surin
Yuri Surin is a Senior Brand Manager for Jack Daniel's at Brown-Forman, where he has worked since 2014 in Louisville, Kentucky. He has extensive experience in brand management, having previously worked at Pernod Ricard in various roles and holds degrees from Moscow State Institute of International Relations and Université Nancy 2.
Work at Brown-Forman
Yuri Surin has served as the Senior Brand Manager for Jack Daniel's at Brown-Forman since 2014. His role involves overseeing brand strategy and marketing initiatives for one of the company's flagship products. Based in Louisville, Kentucky, Surin has contributed to the brand's growth and visibility in the competitive spirits market.
Previous Experience at Pernod Ricard
Before joining Brown-Forman, Yuri Surin worked at Pernod Ricard in various capacities. He was a Brand Manager for Ballantine's and Passport Scotch from 2011 to 2013 in Moscow, Russia. He later held the position of Senior Brand Manager for Ballantine's and Olmeca from 2013 to 2014. His experience at Pernod Ricard also includes roles as Associate Corporate Communication Manager and Brand Manager for several brands, including Olmeca, Malibu, and Becherovka.
Education and Expertise
Yuri Surin holds a Master's degree from the Moscow State Institute of International Relations (MGIMO), where he studied from 2005 to 2007. He also earned a Bachelor's degree from the same institution from 2001 to 2005. Additionally, he studied at Université Nancy 2, achieving a Master's degree in 2006. His educational background provides a strong foundation for his expertise in brand management and communication.
Early Career Background
Yuri Surin began his career in communications with an internship at Banque Société Générale Vostok in 2008. He then joined Pernod Ricard as an Associate Corporate Communication Manager, where he worked from 2006 to 2009. His early roles focused on brand management and corporate communication, laying the groundwork for his future positions in the spirits industry.