Anup Hiwarkar
About Anup Hiwarkar
Anup Hiwarkar is a Senior Marketing Associate at BrowserStack, specializing in marketing technology and automation, based in Pune, Maharashtra, India.
Current Position at BrowserStack
Anup Hiwarkar currently holds the position of Senior Marketing Associate at BrowserStack. Working remotely from Pune, Maharashtra, India, he has been with BrowserStack in this role since 2023. His responsibilities include designing and optimizing marketing processes to improve overall campaign effectiveness, as well as developing and executing ABM (Account-Based Marketing) initiatives as part of the campaign operations and strategy.
Previous Experience at BrowserStack
Before assuming the role of Senior Marketing Associate, Anup Hiwarkar worked as a Marketing Associate at BrowserStack. He managed various marketing activities remotely from Pune, Maharashtra, India, from 2022 to 2023. During this time, he specialized in marketing technology and automation, enhancing the efficiency of marketing processes.
Role at Entytle, Inc.
Anup Hiwarkar has also worked at Entytle, Inc., where he served in multiple roles. He was an Assistant Marketing Manager from 2021 to 2022 and previously held a position in marketing for 7 months in 2020. At Entytle, Inc., he focused on lead management strategies to ensure high-quality lead generation and nurturing.
Academic Background
Anup Hiwarkar has a strong academic background. He achieved a Doctor of Philosophy (PhD) in Marketing Management from Savitribai Phule Pune University. Additionally, he studied at the Indian Institute of Management Bangalore, earning a Professional Certification in Brand and Marketing Research Strategy from 2020 to 2022. He holds a Bachelor of Engineering (BE) in Electronics and Telecommunications from Savitribai Phule Pune University (2012-2016) and a Master of Business Administration (MBA) from the university's Department of Management Sciences (PUMBA).
Specialization in Marketing Technology
Anup Hiwarkar specializes in marketing technology and automation, enhancing the efficiency of marketing processes. He is skilled in developing and executing Account-Based Marketing (ABM) initiatives and utilizes advanced reporting and analytics to measure the success of marketing campaigns and strategies. His expertise extends to managing lead generation and nurturing processes, aimed at ensuring high-quality leads.