Erica Yoon
About Erica Yoon
Erica Yoon is a marketing professional with over 15 years of experience in digital strategy and data analysis. She has held various roles at notable companies including iProspect, Facebook, Reddit, and BuildOps, focusing on growth marketing and partnership development.
Current Role at BuildOps
Erica Yoon is currently employed at BuildOps in a Marketing role. She has been with the company since 2023, contributing her expertise in digital strategy and data analysis. Her focus includes developing marketing initiatives that align with business objectives and enhance user engagement.
Previous Experience in Marketing
Prior to her role at BuildOps, Erica Yoon held several significant positions in marketing. She worked at Reddit, Inc. as Digital & Growth, Business Marketing from 2019 to 2023. Before that, she was involved in Growth Marketing for SMB at Facebook from 2016 to 2019. Her career also includes roles at ModCloth, Macy's, and Sungevity, where she developed skills in paid social, affiliate marketing, and digital strategy.
Early Career and Development
Erica Yoon began her career as a Program Specialist at Commission Junction, a ValueClick Company, from 2007 to 2010. She also served as Head of PR/Marketing at Bay Area Derby in 2011. These early roles helped her build a foundation in marketing and public relations, which she has expanded throughout her career.
Educational Background
Erica Yoon studied at the University of California, Santa Barbara, where she earned a Bachelor of Arts degree. Her academic focus included Religious Studies and French. This educational background has contributed to her analytical skills and understanding of diverse perspectives in marketing.
Expertise in Digital Strategy
With 15 years of experience in digital strategy and data analysis, Erica Yoon has developed a strong expertise in building partnerships and creating insights-driven marketing experiences. She enjoys working on creative projects that effectively address business needs and engage users.