Kori Sato
About Kori Sato
Kori Sato serves as the Vice President of Marketing at BuildOps, bringing extensive experience in both B2C and B2B markets. Previously, Sato held key marketing roles at companies such as ESPRIT CAM and YapStone, Inc., and is recognized for strong negotiation skills and expertise in customer segmentation.
Current Role at BuildOps
Kori Sato serves as the Vice President of Marketing at BuildOps, a position held since 2023. In this role, Sato is responsible for overseeing the marketing strategy and execution, focusing on enhancing brand visibility and driving customer engagement. This position follows a series of leadership roles within the company, showcasing a progressive career trajectory in marketing.
Previous Experience at BuildOps
Prior to becoming Vice President, Kori Sato held multiple roles at BuildOps, including Head of Marketing and Senior Director of Marketing. Sato's tenure at BuildOps spanned from 2021 to 2023, during which time she contributed to the development and implementation of marketing initiatives that supported the company's growth in the Los Angeles Metropolitan Area.
Experience at ESPRIT CAM
Kori Sato worked as the Director of Corporate Marketing and Communications at ESPRIT CAM from 2018 to 2021. In this role, she managed corporate marketing efforts and communications strategies, enhancing the company's presence in the marketplace. This experience added to her extensive background in marketing within the technology sector.
Marketing Expertise and Skills
Kori Sato possesses extensive experience in both B2C and B2B markets, particularly with marketplace clients. She has hands-on expertise in customer segmentation and conversion optimization, which are critical for effective marketing strategies. Sato is skilled in managing a diverse channel mix, including email, social media, direct mail, trade shows, and SEM paid media, demonstrating her versatility in marketing.
Professional Background and Network
Kori Sato has a rich professional background, having worked at YapStone, Inc. as Director of Marketing from 2013 to 2018 and at NetPicks as Director of Marketing from 2008 to 2013. Throughout her career, she has maintained a broad network of marketing and agency contacts, which supports her negotiation skills and vendor management capabilities.