Abraham Panjaitan
About Abraham Panjaitan
Abraham Panjaitan is an Associate Product Manager at BukuWarung, recognized for achieving significant increases in user adoption and transaction rates through strategic product enhancements. He has a diverse background in product management, data analysis, and business development across various companies in Indonesia.
Work at BukuWarung
Abraham Panjaitan has been serving as an Associate Product Manager at BukuWarung since 2021. In this role, he has successfully led the development of a new balance feature, overseeing its journey from concept to implementation. His efforts resulted in a significant increase in the adoption of this feature, achieving a 147% increase within two weeks. Additionally, he played a key role in diversifying the PPOB services offered by the company, which led to a 167% increase in paying transacting users within a month.
Previous Experience
Before joining BukuWarung, Abraham held various positions that contributed to his expertise in product management and analysis. He worked as a Junior Product Manager at SIRCLO for six months in 2020. Prior to that, he was a Data Analyst at Tencent for four months. His experience also includes roles as a Business Executive and Marketing Associate at Rekalogi, and as a Business Analyst at Halofina. Additionally, he worked as a Big Data Laboratory Staff at the School of Business and Management ITB.
Education and Expertise
Abraham Panjaitan earned his Bachelor's degree in Business Administration and Management from Institut Teknologi Bandung, where he studied from 2017 to 2020. His educational background has equipped him with a solid foundation in business principles, which he has applied throughout his career in various product management and analytical roles.
Achievements in Product Management
In his role as Associate Product Manager at BukuWarung, Abraham achieved notable results through strategic product enhancements and effective communication strategies. His leadership in developing the balance feature not only boosted user adoption but also contributed to a reduction in transaction costs. These achievements highlight his capability in driving product success and enhancing user engagement.