Ana Letícia Lima
About Ana Letícia Lima
Ana Letícia Lima is a Senior Copywriter at C6 Bank in São Paulo, Brazil, specializing in CRM campaigns and paid media strategies for B2B financial products. She has a diverse background in journalism and marketing, with experience at various media outlets and a strong focus on financial education.
Work at C6 Bank
Ana Letícia Lima has been employed at C6 Bank as a Senior Copywriter since 2021. In this role, she focuses on creating content that supports the bank's marketing and communication strategies. Her work involves developing targeted messaging for various financial products, contributing to the overall brand narrative of C6 Bank.
Education and Expertise
Ana Letícia Lima holds a Bachelor's degree in Journalism from Pontifícia Universidade Católica de Campinas, where she studied from 2014 to 2017. She also completed a postgraduate specialization in Political Science at Estácio from 2021 to 2022. Currently, she is pursuing a postgraduate degree in Marketing & Growth at Descomplica Faculdade Digital, which she began in 2023. Her educational background supports her expertise in copywriting and marketing strategies.
Background
Ana Letícia Lima has a diverse professional background in journalism and marketing. She began her career in 2017 as a reporting intern at EPTV, where she gained foundational experience in news reporting. Over the years, she has held various roles, including reporter and copywriter at multiple organizations, which has equipped her with a comprehensive understanding of content creation and media.
Achievements
Throughout her career, Ana Letícia Lima has specialized in creating CRM campaigns and paid media strategies aimed at conversion for B2B financial products. She has developed financial education scripts for YouTube, targeting high-net-worth clients. Additionally, she has collaborated with growth hacking teams to define strategies and track performance metrics for investment products, demonstrating her ability to blend creative writing with analytical skills.