Carla Birche Hecht
About Carla Birche Hecht
Carla Birche Hecht is a Marketing Analyst with extensive experience in managing influencer marketing campaigns and brand activation. She currently works at C6 Bank and has held various marketing roles in notable companies across Brazil.
Current Role at C6 Bank
Carla Birche Hecht currently holds the position of Analista de Marketing at C6 Bank, where she has been employed since 2021. In this role, she focuses on various marketing strategies and initiatives to enhance the bank's brand presence. Her responsibilities include managing marketing materials and ensuring brand consistency across different platforms.
Previous Experience in Marketing
Carla has a diverse background in marketing, having worked in various roles across multiple organizations. She served as a Marketing Analyst at C6 Bank from 2019 to 2020 and worked at Medtronic as an Analista de Eventos from 2013 to 2016. Additionally, she held positions at Network1 | ScanSource and Accountfy, where she contributed to marketing strategies and event management.
Education and Expertise
Carla holds a degree in Relações Públicas from Universidade de São Paulo, completed in 2010. She furthered her education by obtaining a Certificate in Marketing Management from Insper Instituto de Ensino e Pesquisa between 2016 and 2018. Additionally, she studied Marketing Management at LUISS Guido Carli University, where she participated in an exchange program in 2017.
Skills in Influencer Marketing
Carla possesses extensive experience in managing influencer marketing campaigns. Her skills include negotiation, contract creation, and performance evaluation of campaigns. This expertise allows her to effectively enhance brand visibility and engagement through strategic partnerships with influencers.
Background in Event Management
Carla specializes in brand activation through strategic event planning and execution. Her background includes managing both institutional and sponsored events, demonstrating her ability to coordinate various aspects of event marketing. She also has strong financial management skills, allowing her to control budgets for marketing campaigns and events.