Diana Hartford
About Diana Hartford
Diana Hartford serves as the Lotteries Manager at The Calgary Stampede, a position she has held since 2014. With a strong background in event management and sponsorship acquisition, she has significantly contributed to the financial success of the organization.
Work at Calgary Stampede
Diana Hartford has been serving as the Lotteries Manager at The Calgary Stampede since 2014. In this role, she has been instrumental in managing lotteries, which play a crucial part in the organization's fundraising efforts. Prior to her current position, she held various roles at The Calgary Stampede, including Premium Seating Sales from 2005 to 2014, Sponsorship Coordinator from 1991 to 2005, and Ticket Seller from 1983 to 1989. Her extensive tenure at the organization spans over three decades, showcasing her commitment and expertise in event management and sales strategies within the hospitality sector.
Education and Expertise
Diana Hartford studied at the University of Calgary, where she focused on Marketing and Marketing Management. She completed her studies in Marketing Management from 1991 to 1994. Additionally, she pursued a Change Management Certificate Program at Mount Royal University from 2015 to 2016. Her educational background, combined with her extensive experience in sponsorship acquisition and management, has equipped her with the skills necessary to enhance financial support for The Calgary Stampede's events.
Background
Diana Hartford began her career in the late 1970s, working at CIBC in various roles for 11 years until 1989. She then transitioned to the Calgary Flames as an Assistant Ticket Manager for a brief period before joining The Calgary Stampede. Over the years, she has accumulated a wealth of experience in ticket sales, sponsorship coordination, and event management, contributing to her comprehensive understanding of the hospitality and entertainment sectors.
Achievements
Throughout her career at The Calgary Stampede, Diana Hartford has played a significant role in integrating sales strategies within the hospitality sector. Her expertise in managing lotteries has been a key component of the organization's fundraising efforts. Additionally, her background in event management has contributed to the successful execution of large-scale events, further enhancing The Calgary Stampede's reputation as a leading event in the region.