Krista Poffenroth
About Krista Poffenroth
Krista Poffenroth is a Sales Manager at the Calgary Stampede, where she has contributed to the development of sales strategies for over a decade. She holds a BA in International Relations from The University of Calgary and has extensive experience in event management and sales operations.
Work at Calgary Stampede
Krista Poffenroth has been a key figure at the Calgary Stampede since 2012, currently serving as the Sales Manager. In this role, she has contributed to the organization's sales strategies and overall growth for over a decade. Prior to her current position, she worked as a Business Development and Event Coordinator from 2007 to 2012, where she played a significant role in event planning and execution. Her experience at the Calgary Stampede highlights her commitment to enhancing the organization's sales operations and managing large-scale events.
Education and Expertise
Krista Poffenroth earned a Bachelor of Arts degree in International Relations from The University of Calgary. Her academic background complements her extensive expertise in sales and event management, particularly within high-profile settings. With over a decade of experience in these fields, she has developed a strong skill set that includes managing large-scale events and implementing effective sales strategies.
Background
Before joining the Calgary Stampede, Krista Poffenroth worked at Unilever from 1999 to 2003 as a Merchandiser and Sales Representative. This early experience in sales provided her with foundational knowledge and skills that she has applied throughout her career. Her transition to the Calgary Stampede allowed her to further develop her expertise in event coordination and sales management.
Achievements
Throughout her career, Krista Poffenroth has been involved in the Calgary Stampede's transition and growth in sales strategies over the past decade. Her contributions have helped shape the organization's approach to sales and event management, reflecting her commitment to excellence in a major Canadian event organization. Her role in managing large-scale events has positioned her as a significant contributor to the success of the Calgary Stampede.