Shona Goodwin
About Shona Goodwin
Shona Goodwin is a Sponsor Account Manager at The Calgary Stampede, a position she has held since 2021. She earned her Bachelor of Business Administration in Marketing from Southeast Missouri State University and previously worked as an Advisor at Canadian Tire Corporation from 2017 to 2021.
Work at Calgary Stampede
Shona Goodwin has been serving as the Sponsor Account Manager at The Calgary Stampede since 2021. In this role, she is responsible for managing sponsorship accounts and ensuring that sponsors receive value from their partnerships. Her position involves collaborating with various stakeholders to enhance sponsor engagement and maximize the impact of sponsorship initiatives.
Education and Expertise
Shona Goodwin studied at Southeast Missouri State University, where she earned a Bachelor of Business Administration (BBA) with a focus on Marketing. Her studies spanned from 2008 to 2012, providing her with a solid foundation in business principles and marketing strategies. This educational background supports her current role in managing sponsorships effectively.
Background
Prior to her current position at The Calgary Stampede, Shona Goodwin worked at Canadian Tire Corporation as an Advisor from 2017 to 2021. During her four years at Canadian Tire, she gained experience in customer service and account management, which contributed to her skills in sponsorship management at The Calgary Stampede.
Professional Experience
Shona Goodwin has accumulated significant professional experience in account management and customer relations. Her tenure at Canadian Tire Corporation provided her with valuable insights into client needs and expectations, which she applies in her current role at The Calgary Stampede. Her career reflects a commitment to fostering strong sponsor relationships.