Steven Mendes
About Steven Mendes
Steven Mendes serves as the Assistant Director of Performance Marketing at Cambia Health Solutions, where he focuses on healthcare transformation and data-driven marketing strategies. He has extensive experience in the healthcare industry, having held various marketing roles at Regence BlueCross BlueShield of Oregon and Cambia Health Solutions over the past 15 years.
Current Role at Cambia Health Solutions
Steven Mendes serves as the Assistant Director of Performance Marketing at Cambia Health Solutions since 2021. In this role, he focuses on developing and executing marketing strategies that enhance consumer engagement and improve healthcare outcomes. His expertise in performance marketing allows him to create campaigns that effectively reach target audiences and drive results.
Previous Experience at Cambia Health Solutions
Prior to his current position, Mendes held several roles at Cambia Health Solutions. He worked as the Marketing Brand Manager from 2015 to 2018 and as the Marketing Acquisition Manager from 2018 to 2019. His responsibilities included overseeing marketing initiatives aimed at brand development and customer acquisition, contributing to the organization’s overall marketing strategy.
Experience at Regence BlueCross BlueShield of Oregon
Steven Mendes worked at Regence BlueCross BlueShield of Oregon from 2007 to 2015 in various capacities. He started as the Creative Studio Production Manager, then transitioned to Segment Marketing Manager. His roles involved managing marketing projects and developing strategies to engage different market segments within the healthcare sector.
Education and Expertise
Mendes holds a Master of Business Administration (MBA) in Health/Health Care Administration/Management from Oregon Health and Science University, which he completed from 2009 to 2011. He also earned a Bachelor of Arts (B.A.) in Journalism from the University of Oregon between 2002 and 2006. His educational background supports his expertise in market segmentation and product marketing within the healthcare industry.
Focus on Healthcare Transformation
Steven Mendes has a strong focus on healthcare transformation and the responsible use of data in marketing strategies. He specializes in creating high-performing marketing campaigns that aim to improve the lives of healthcare consumers. His passion for marketing technology enhances his ability to implement effective consumer marketing solutions.