Tracy Wiese
About Tracy Wiese
Tracy Wiese serves as the Chief Marketing Officer at Cambia Health Solutions, where she has worked since 2022. She has extensive experience in marketing and leadership roles across various healthcare organizations, advocating for a person-focused healthcare system.
Work at Cambia Health Solutions
Tracy Wiese serves as the Chief Marketing Officer at Cambia Health Solutions, a position she has held since 2022. In this role, she oversees various aspects of marketing, including sponsorships, hospitality, and events. Wiese leads the enterprise marketing strategy, focusing on brand and acquisition marketing, member outreach and engagement, and marketing operations, which includes sales enablement. Her work aligns with Cambia Health Solutions' mission to create a person-focused and economically sustainable healthcare system.
Previous Experience in Healthcare Marketing
Before joining Cambia Health Solutions, Tracy Wiese held several key positions in healthcare marketing. She was the Senior Vice President and Chief Strategy & Marketing Officer at Alliance HealthCare Services from 2017 to 2022. Prior to that, she worked at Center for Diagnostic Imaging (CDI) in various roles, including Chief Marketing & Sales Officer and Senior VP of Management Services. Wiese also served as VP of Marketing & Product Management at CDI for eight years, contributing significantly to the organization's marketing strategies.
Educational Background and Specializations
Tracy Wiese has a solid educational foundation in business and healthcare management. She studied at the University of St. Thomas - Opus College of Business, where she focused on Health Care Management and earned a Mini-MBA. Additionally, she attended the University of Minnesota - Carlson School of Management, completing the New Product Development Executive Education Program and the Finance for Non-Financial Managers Executive Education Program. Wiese also holds a B.A. in English from St. Olaf College.
Advocacy and Professional Interests
Tracy Wiese is an advocate for creativity in the workplace and promotes women in leadership roles. Her professional interests reflect her commitment to fostering an inclusive and innovative environment within the healthcare sector. Wiese's passion for these causes aligns with her broader goal of enhancing the healthcare system to be more person-focused and economically sustainable.
Career Progression and Early Roles
Tracy Wiese's career began in communications, where she worked as the Director of Communications at Lund Food Holdings, Inc. from 1994 to 1999. She then transitioned to the public relations field as a Senior Account Manager at Fleishman-Hillard for nearly a year in 1999. Wiese's extensive experience in marketing and management spans over two decades, with significant roles that have shaped her expertise in the healthcare industry.