Michelle Hollenbeck
About Michelle Hollenbeck
Michelle Hollenbeck is a Senior Manager of Demand Generation at Campspot, with over 16 years of experience in strategic marketing. She has held various roles in content marketing and management across multiple organizations, including Classy.org and ACTIVE Network.
Work at Campspot
Michelle Hollenbeck has been serving as the Senior Manager of Demand Generation at Campspot since 2022. In this role, she focuses on developing and executing strategic marketing campaigns to drive demand for the company's products and services. Her position is based in Illinois, United States, where she contributes to the company's growth and market presence.
Previous Experience in Marketing
Prior to her current role, Michelle Hollenbeck held various positions in marketing and content strategy. She worked at Classy.org as Senior Manager of Content Marketing for five months in 2018 and as Managing Editor for one year from 2017 to 2018. Additionally, she served as a Marketing Contractor at Bodybuilding.com in 2019 and at Lennd in 2020. Her experience also includes a significant tenure at ACTIVE Network, where she held multiple roles, including Senior Online Editor and Senior Content Strategist.
Education and Expertise
Michelle Hollenbeck studied at the University of Colorado Boulder, where she earned a Bachelor of Arts (BA). She also attended the University of Buenos Aires. With 16 years of experience in demand generation and strategic marketing, she has developed a strong skill set in creating effective marketing campaigns that resonate with target audiences.
Leadership and Team Collaboration
Michelle is recognized for her strong leadership qualities and her ability to foster collaboration across teams. She is known for being adaptable and meeting team goals in dynamic environments. Her empathetic leadership style emphasizes building enduring relationships, which contributes to a positive team culture and effective teamwork.
Background in Content Production
Michelle Hollenbeck began her career in content production, working as an Assistant Editor on the Buyer's Guide for Outside Magazine from 2006 to 2007. She later joined ACTIVE Network as a Content Producer from 2007 to 2010, where she honed her skills in content creation and strategy. Her diverse background in content roles has equipped her with a comprehensive understanding of marketing and demand generation.