Katrin Bosse
About Katrin Bosse
Katrin Bosse is a Senior Demand Generation Manager at Camunda Services GmbH in Berlin, where she has worked since 2021. She specializes in online events, webinars, and Account-Based Marketing techniques to drive demand generation.
Work at Camunda
Katrin Bosse has been employed at Camunda Services GmbH since 2021, currently holding the position of Senior Demand Generation Manager. In this role, she focuses on developing and implementing demand generation strategies to drive engagement and lead generation. Prior to her current position, she served as Demand Gen Manager DACH at Camunda from 2020 to 2021. Her work involves leveraging Account-Based Marketing (ABM) techniques and managing online events and webinars to enhance marketing efforts.
Previous Experience at Lexmark Enterprise Software
Before joining Camunda, Katrin Bosse worked at Lexmark Enterprise Software. She held two positions: Marketing Manager EMEA for seven months in 2015 and Marketing Analyst for eleven months from 2015 to 2016. In these roles, she contributed to marketing strategies and initiatives within the EMEA region, focusing on data analysis and campaign management.
Education and Expertise
Katrin Bosse studied at Universität der Künste Berlin, where she specialized in Gesellschaft- und Wirtschaftskommunikation, earning the degree of Diplom Kommunikationswirtin from 2004 to 2009. Additionally, she completed her training at Mittelbrandenburgische Sparkasse in Potsdam, where she studied Bankkauffrau and achieved the qualification of Azubildende zur Bankkauffrau from 2000 to 2003. Her educational background supports her expertise in marketing and communication.
Specialization in Demand Generation
Katrin Bosse specializes in creating and managing online events and webinars as part of demand generation strategies. She employs Account-Based Marketing (ABM) techniques to optimize marketing efforts and enhance customer engagement. Her expertise also includes maintaining Customer Relationship Management (CRM) systems, which are essential for supporting various marketing initiatives.