Jenna Love (She/Her)
About Jenna Love (She/Her)
Jenna Love is a Segment Manager for Membership Programs at the Canadian Medical Association, where she has worked since 2015. She has a background in marketing and has held various roles in organizations such as MD Financial Management and BMO Nesbitt Burns.
Current Role at Canadian Medical Association
Jenna Love serves as the Segment Manager for Membership Programs at the Canadian Medical Association (CMA). In this role, she has been responsible for developing and implementing segment-specific membership recruitment and retention programs since 2015. Jenna coordinates and influences resources to ensure the timely execution of segment strategies within budget. She also collaborates closely with the Marketing Team to articulate the CMA value proposition through various multi-channel and multi-media strategies.
Previous Experience at MD Financial Management
Jenna Love worked at MD Financial Management | Gestion financière MD in various marketing roles from 2010 to 2015. Initially, she served as a Marketing Coordinator in Enterprise Marketing for three years, followed by a position as a Marketing Specialist focused on Membership and Practice Programs for two years. During her tenure, she contributed to marketing initiatives that supported the organization's objectives.
Experience at Canadian Medical Association
In addition to her current role, Jenna briefly worked at the Canadian Medical Association in 2019 as an Agile Stakeholder & Steward for CMA Innovation. This position lasted for two months and involved engaging with stakeholders to support innovative initiatives within the organization.
Educational Background
Jenna Love studied at the University of Ottawa / Université d'Ottawa, where she earned a Bachelor of Arts (Co-op) with Honours, specializing in Communication. This educational background provided her with a strong foundation in communication strategies, which she applies in her current role.
Marketing Research and Data Analysis Skills
At the Canadian Medical Association, Jenna performs marketing research activities and analyzes data to deliver clear market and segment insights. Her analytical skills support the development of the annual CMA Membership business review and the CMA Membership Strategic Plan, ensuring that the organization remains aligned with its goals.