Cassandra De Luca
About Cassandra De Luca
Cassandra De Luca is a National Account Manager at Canopy Growth Corporation, with extensive experience in sales and account management across various industries. She previously held positions at Canadian Blood Services, Molson Coors, and other organizations, where she developed strategies to enhance brand awareness and drive sales performance.
Work at Canopy Growth Corporation
Cassandra De Luca has been serving as a National Account Manager at Canopy Growth Corporation since 2018. In this role, she is responsible for managing key accounts and driving sales strategies to enhance brand presence in the market. Her experience in the cannabis industry allows her to implement promotional programs that build brand awareness and ensure effective sell-through of product offerings.
Previous Experience in Sales Management
Before joining Canopy Growth, Cassandra De Luca held various sales management positions. She worked at Canadian Blood Services as a Territory Manager for ten years, where she developed strategies to enhance service delivery in the Edmonton area. Following this, she transitioned to Molson Coors as a Sales Representative, managing over 120 accounts and driving distribution for over 30 brands. Her career also includes roles at SABMiller Canada and Vins Philippe Dandurand Wines, where she focused on territory management and sales performance.
Education and Expertise
Cassandra De Luca studied at MacEwan University, where she focused on Fundraising and Marketing Management as well as Volunteer Management. She completed her studies in the School of Business with a specialization in Voluntary Sector Management from 1999 to 2002. This educational background provides her with a strong foundation in marketing strategies and community engagement, which she applies in her current role.
Background in Charitable Public Relations
Cassandra De Luca has experience in charitable public relations, having served as the Executive Director and Charitable Public Relations Director for 630 CHED Santas Anonymous from 2003 to 2005. In this position, she was responsible for managing public relations efforts and enhancing community outreach initiatives, contributing to the organization's mission of supporting those in need.
Sales Strategy and Performance Analysis
Throughout her career, Cassandra De Luca has demonstrated expertise in sales strategy and performance analysis. She has tracked and analyzed market performance and competitive landscapes to develop effective strategies for overcoming sales challenges. Her ability to allocate budgets strategically and negotiate in-store positioning has been key to achieving sales targets in her various roles.