Tiffany Bassford
About Tiffany Bassford
Strategic operations executive with vast experience executing corporate strategies that drive growth. Excels in translating business insights to transform business operations, sales strategies, brand awareness, and customer loyalty. Experienced in piloting, scaling, and managing new businesses and marketplaces. Focused on building high-performing teams and driving growth with full P&L ownership and the end-to-end customer journey. Leads internal teams and external partnerships to build commercialization strategies for brand penetration and growth with a focus on the consumer experience. Demonstrated ability to set operational and go-to market activation plans, and align people and processes to execute the strategy. Experience in both established organizations as well as start-ups. 10+ years of consulting, project management, sales, leadership, operations, events, speaking, and partnerships. Leader and strategic thinker with experience in B2B, DTC, and B2B2C. I have an entrepreneurial drive and the ability to launch in new markets through customer acquisition, brand awareness, revenue attainment, and team building. Passionate about personal leadership to build teams with a focus on continuous improvement. Enjoys creating order from chaos and building processes for scaling teams. Excels in leading teams to execute innovative growth for mission-driven companies.