Christina Rota
About Christina Rota
Christina Rota is a Client Strategist with extensive experience in directing advertising campaigns and client relationship management. Currently employed at Captify® and F45 Training, she holds a Bachelor of Science degree from Sacred Heart University and has a background in marketing and sociology.
Work at Captify
Christina Rota has been serving as a Client Strategist at Captify® since 2021. In this role, she focuses on developing and executing strategies that enhance client relationships and drive advertising campaign success. Her experience in directing advertising campaigns with tactical upsells contributes to her effectiveness in this position. Christina's action-oriented approach allows her to implement new concepts that align with client needs, ensuring that Captify's services are effectively represented.
Current Role at F45 Training
In addition to her position at Captify, Christina Rota has been working as a Fitness Coach at F45 Training since 2022 in Stamford, Connecticut. This role involves engaging with clients to promote fitness programs and support their health goals. Her strong confidence in representing products is evident in her interactions with clients, facilitating a positive experience in the fitness environment.
Education and Expertise
Christina Rota earned her Bachelor of Science degree in Sociology from Sacred Heart University, where she also completed a double minor in Marketing and Human Rights/Social Justice from 2013 to 2017. She is currently furthering her education at John Cabot University, focusing on Marketing and Roman Catholic Studies. Her academic background provides a solid foundation for her professional interests in trend analysis and project management.
Professional Experience
Before her current roles, Christina Rota held several positions that contributed to her expertise in client strategy and digital account management. She worked at Meredith Corporation as a Senior Digital Account Manager from 2018 to 2021, where she managed client accounts and advertising strategies. Prior to that, she served as a Digital Account Manager at Thomas for 11 months in 2017. Christina began her career as a Marketing Intern at Her Campus Media in 2016, gaining valuable experience in the marketing field.