Guillaume Ballin
About Guillaume Ballin
Guillaume Ballin serves as the Director of Trading Southern Europe at Captify, a position he has held since 2020. He has a background in programmatic trading and project management, with previous roles at Captify and Fortuneo.
Current Role at Captify
Guillaume Ballin currently holds the position of Director of Trading Southern Europe at Captify. He has been in this role since 2020, contributing to the company's strategic initiatives in the region. His responsibilities include overseeing trading operations and optimizing programmatic advertising strategies to enhance performance and revenue.
Previous Experience at Captify
Before his current role, Guillaume Ballin served as Head of Trading Southern Europe at Captify from 2018 to 2020. He also worked as a Senior Trader & Team Lead from 2016 to 2018. In these positions, he developed expertise in programmatic trading and team management, focusing on delivering effective advertising solutions.
Career Background in Programmatic Trading
Guillaume Ballin has extensive experience in programmatic trading. He worked at Affiperf London as an International Programmatic Trader from 2015 to 2016 and as a Programmatic Media Trader at AFFIPERF (Havas Trading Desk) from 2014 to 2015. These roles involved managing programmatic campaigns and optimizing media buying strategies.
Educational Background
Guillaume Ballin studied at Pôle Paris Alternance, where he earned a Master 2 in Marketing et Communication from 2012 to 2014. He also attended IUT d'Evry, achieving a Licence Professionnelle in Marketing et Commerce sur Internet from 2011 to 2012. His education provided a strong foundation in marketing principles and digital commerce.
Early Career at Fortuneo
Guillaume Ballin began his career as an Assistant chef de projet web at Fortuneo, where he worked from 2012 to 2014. This role involved supporting web project management, contributing to the development and implementation of digital strategies.