Ivy Lam
About Ivy Lam
Ivy Lam is a Commercial Marketing Manager at Captify, where she has contributed to innovative marketing strategies since 2021. With previous roles at Vox Media, Dow Jones, and various internships in the media industry, she has developed expertise in leveraging first-party search data for programmatic advertising.
Work at Captify
Ivy Lam currently serves as the Commercial Marketing Manager at Captify, a position she has held since 2021. In this role, she has been pivotal in developing marketing strategies that do not depend on third-party cookies, distinguishing Captify in the competitive landscape. Ivy has also played a significant role in leveraging first-party search data to enhance programmatic advertising for major global brands. Her efforts have contributed to the implementation of Captify's Search Intelligence technology, which provides real-time insights for clients, including notable companies like Disney and Microsoft.
Previous Experience at Vox Media, Inc.
Prior to her role at Captify, Ivy Lam worked at Vox Media, Inc. as a Marketing Manager for Concert from 2018 to 2019. She was responsible for various marketing initiatives during her nine-month tenure. Before this position, she served as a Marketing Coordinator for Concert at Vox Media from 2017 to 2018, where she contributed to the marketing efforts for live events and concerts.
Experience at Dow Jones
Ivy Lam worked at Dow Jones as an Integrated Marketing Manager in the Technology, Media, and Telecommunications (TMT) sector from 2019 to 2021. During her two years at Dow Jones, she focused on integrated marketing strategies that aligned with the company's objectives and enhanced brand visibility within the industry.
Educational Background
Ivy Lam holds a Bachelor of Science (B.S.) in Business Administration from the University of Southern California. Additionally, she participated in the Grande Ecole - International Exchange Program at HEC Paris, which provided her with a broader perspective on international business practices. She completed her secondary education at Roslyn High School.
Internship Experience
Ivy Lam has gained diverse internship experience in the media and entertainment sectors. In 2015, she interned at Warner Music Group as a Mechanical Licensing Intern and at Viacom Media Networks as a Global Business Development Intern. She also held roles at E! Networks as an International Marketing Intern in 2016 and at NBCUniversal Media, LLC as a Music Services Intern in 2017. Additionally, she worked as a Marketing/Ad Sales Intern at Jun Group in 2015.