Jack Howe
About Jack Howe
Jack Howe is a Client Strategy Manager at Captify®, where he delivers strategic recommendations that shape creative messaging for major accounts. He has a background in operations and consulting, with experience in enhancing digital audience planning for large media agencies.
Work at Captify
Currently, Jack Howe serves as a Client Strategy Manager at Captify®, a position he has held since 2019. In this role, he delivers strategic recommendations that significantly influence creative messaging for tier 1 accounts. He utilizes data-driven audience insights to craft compelling narratives, enhancing client engagement. Additionally, he collaborates with large media agencies, including IPG and Group M, to develop bespoke solutions tailored to their clients' business objectives.
Education and Expertise
Jack Howe studied at the University of Leeds, where he earned a Master of Arts (MA) in Advertising and Marketing from 2017 to 2018. He also completed a Bachelor of Arts (BA) in History and Philosophy at the same institution from 2014 to 2017. His educational background provides a foundation for his expertise in client strategy and digital audience planning.
Background
Before joining Captify®, Jack Howe gained diverse experience in various roles. He worked as bar staff at Splendid.co.uk in London from 2016 to 2017 and at the Harpenden Arms for one month in 2016. He also held positions in operations at Lucy Bee Limited and as a consultant analyst at Acumen Commercial Insights in 2019. Additionally, he served as a key accounts manager at Signature Gifts Ltd for one month in 2018 and completed work experience at Dentsu Aegis Network in 2017.
Achievements
While managing tier 1 clients, Jack Howe achieved significant growth, recording 81% and 123% year-over-year growth across two key accounts. His proactive approach in servicing large media agencies has enhanced their digital audience planning strategies, showcasing his ability to drive results in client management.
Technical Skills
Jack Howe is proficient in various software tools essential for client services. He utilizes Salesforce, Tableau, Google Sheets, Microsoft PowerPoint, Microsoft Word, and Microsoft Excel to enhance his workflow and deliver effective solutions to clients. His technical skills support his strategic initiatives and client engagement efforts.