Jeff Wityak
About Jeff Wityak
Jeff Wityak serves as the Sr. Regional Sales Director at Captify® and is also a Sales Consultant at WITY MEDIA. He has extensive experience in digital strategy and media buying, having held various roles in notable companies across the Greater Los Angeles Area since 2011.
Work at Captify
Jeff Wityak serves as the Sr. Regional Sales Director at Captify®, a position he has held since 2020. In this role, he is responsible for driving sales strategies and fostering client relationships within the Los Angeles Metropolitan Area. Wityak utilizes Captify's Search Intelligence engine to enhance programmatic advertising and provide real-time insights to clients. His focus on privacy-centric solutions aims to improve brand-customer connections and increase publisher yield.
Previous Experience in Sales and Media
Prior to his tenure at Captify®, Jeff Wityak held various positions in the sales and media sectors. He worked as an Account Director at OpenSlate from 2017 to 2020, focusing on West Coast Sales in the Greater Los Angeles Area. Before that, he was a Commercial Manager at MediaMath from 2014 to 2016. Wityak also gained experience as a Programmatic Account Executive at Teads.tv and as a Media Strategist Lead at Eclectic Communications, contributing to his comprehensive understanding of digital strategy and media buying.
Education and Expertise
Jeff Wityak earned a Bachelor of Science in Marketing from California State University, Northridge, where he studied from 2008 to 2011. His educational background laid the foundation for his expertise in digital marketing and sales. Wityak is skilled in utilizing Supply-Side Platforms (SSP) and Demand-Side Platforms (DSP) to optimize media buying for clients, demonstrating a strong grasp of programmatic advertising.
Sales Philosophy and Approach
Wityak advocates for a customer-centric approach in sales, emphasizing the importance of transparency and trust in building successful partnerships. He believes that these foundational elements are crucial for fostering long-term client relationships. His focus on privacy-centric solutions reflects a commitment to enhancing brand-customer connections while ensuring compliance with evolving privacy standards.
Early Career Development
Jeff Wityak began his career in the media industry as an Apprentice/Associate Media Planner at Woo Agency, where he worked for nine months in 2011-2012. This early experience provided him with a solid understanding of media planning and buying, which he later expanded upon in various roles across the digital marketing landscape.