Napasuda Pimthepa
About Napasuda Pimthepa
Napasuda Pimthepa serves as the Insights Lead at Captify®, bringing extensive experience in data analytics and marketing research. She previously held positions at Nielsen and Colmar Brunton, and holds a Bachelor of Commerce from UNSW along with certifications in UX Design and Data Analytics.
Work at Captify
Napasuda Pimthepa serves as the Insights Lead at Captify®, a position she has held since 2022. In this role, she focuses on leveraging data analytics to provide actionable insights for clients. Her responsibilities include developing marketing recommendations tailored for both public and private sector businesses. This position builds on her extensive experience in research and data analysis.
Previous Experience at Nielsen
Before joining Captify®, Napasuda worked at Nielsen as a Research Manager for the Consumer & Media View (CMV) division from 2019 to 2022. During her three years in this role, based in Sydney, Australia, she honed her skills in data manipulation and analytics. Her work involved creating dynamic reports that informed strategic decisions for clients.
Background in Research and Consulting
Napasuda has a background in public research, having worked as a Public Research Consultant at Colmar Brunton from 2018 to 2019. This role further developed her research capabilities and understanding of market dynamics. Her experience in both Nielsen and Colmar Brunton has equipped her with a solid foundation in consumer insights and market analysis.
Education and Expertise
Napasuda holds a Bachelor of Commerce (BCom) with a focus on Marketing Research from the University of New South Wales (UNSW). In addition, she has pursued further education in data analytics and UX design. She completed a Data Analytics program at General Assembly Australia and earned a Certificate in UX Design from Academy Xi in 2020. Her educational background supports her expertise in data visualization and analytics.