Neela Mamodaly
About Neela Mamodaly
Neela Mamodaly is a Trading Strategist Lead with extensive experience in campaign strategy and trading across various sectors. She has held positions at notable companies including Captify, AccorHotels, and Airbnb, and holds a Master's degree in Marketing & Strategy from Université Paris Dauphine - PSL.
Current Role at Captify
Neela Mamodaly serves as the Trading Strategist Lead at Captify, a position she has held since 2021. In this role, she is responsible for developing and implementing trading strategies that enhance the company's performance in the digital advertising space. Her expertise in campaign strategy and trading allows her to optimize processes and drive results for clients.
Previous Experience at Captify
Before her current role, Neela Mamodaly worked at Captify as a Campaign Strategy Manager from 2017 to 2020. During her three years in this position, she focused on managing and optimizing advertising campaigns, ensuring alignment with client objectives, and leveraging data to inform strategy. Her contributions during this time helped to strengthen Captify's market position.
Internship at AccorHotels
Neela Mamodaly completed an internship at AccorHotels from 2014 to 2015, where she worked in Pricing, Promotion, and Distribution for Luxury and Upscale Brands. This experience took place in Paris, France, and provided her with foundational knowledge in the hospitality industry's pricing strategies and promotional tactics.
Educational Background
Neela Mamodaly studied at Université Paris Dauphine - PSL, where she earned a Master's degree in Marketing & Strategy. Her studies focused on product management, marketing studies, and analytics, equipping her with the skills necessary for her career in trading and campaign strategy.
Experience in Programmatic Media Trading
Neela Mamodaly worked as a Programmatic Media Trader at numberly (1000mercis Group) from 2016 to 2017. In this role, she was involved in managing programmatic advertising campaigns, utilizing data-driven insights to optimize performance and achieve client goals.