Rashida B.
About Rashida B.
Rashida B. serves as the Marketing Director for North America at Captify®, bringing extensive experience from various marketing roles across notable companies. Her background includes leadership positions at Bluecore, Acquco, and Nielsen Entertainment, among others, and she holds a BS in Business Management & Marketing from NYU Stern School of Business.
Current Role at Captify
Rashida B. serves as the Marketing Director for North America at Captify, a position she has held since 2022. In this role, she operates at the head of marketing, overseeing strategic initiatives and marketing operations across the North American region. Her responsibilities include developing marketing strategies that align with the company's goals and enhancing brand visibility in a competitive market.
Previous Experience in Marketing
Rashida B. has held various marketing positions across multiple organizations. She worked as the Director of Partner Marketing at Bluecore for eight months in 2019. Following that, she served as Head of Marketing at Acquco from 2021 to 2022. Prior to these roles, she was the Senior Director of Marketing at boostr and held the position of Director of Marketing at Unified. Her career also includes roles at HopStop.com, Nielsen Entertainment, and Yahoo!, where she gained extensive experience in marketing and sales.
Educational Background
Rashida B. studied at NYU Stern School of Business, where she earned a Bachelor of Science degree in Business Management and Marketing. Her education, completed from 1999 to 2003, provided her with a solid foundation in business principles and marketing strategies, which she has applied throughout her career in various marketing roles.
Specializations and Skills
Rashida B. specializes in event activation and employs creative expression and strategic thinking in her marketing efforts. She enjoys developing compelling narratives for presentations and brainstorming innovative content ideas for social media. Her diverse background enhances her problem-solving abilities, allowing her to address unique challenges effectively.
Philanthropy and Marketing Integration
Rashida B. has a passion for philanthropy, which she integrates into her marketing strategies. This focus on social responsibility reflects her commitment to using marketing as a tool for positive impact, aligning brand objectives with community engagement and charitable initiatives.