Jennifer Fan
About Jennifer Fan
Jennifer Fan is the VP of Digital with a strong background in economics and business, previously holding key roles at De Soi, AMASS Botanics, and REVOLVE.
VP, Digital at AMASS Botanics
Jennifer Fan currently holds the position of Vice President, Digital at AMASS Botanics. At AMASS, she is responsible for leading digital strategies, overseeing online marketing efforts, and driving the growth of the company’s digital presence. Her role involves leveraging data-driven approaches to enhance consumer engagement and optimize digital touchpoints.
Educational Background: B.S. in Economics and MBA from Wharton School
Jennifer Fan holds a Bachelor of Science in Economics and an MBA from the Wharton School of the University of Pennsylvania. Her academic background from one of the world's leading business schools provides a strong foundation in both economic theory and business management, equipping her with the knowledge and skills necessary for her roles in the corporate sector.
Chief Digital Officer at De Soi
Before her current role, Jennifer Fan served as the Chief Digital Officer at De Soi, a non-alcoholic aperitif brand co-founded by Katy Perry. In this position, she was instrumental in developing and implementing the brand’s digital strategy, enhancing the online customer experience, and expanding the digital marketing reach of the company.
Leading Customer Retention at REVOLVE
At REVOLVE, Jennifer Fan led the Customer Retention team where she built and launched the company’s customer loyalty program. Her initiatives in innovative personalization played a significant role in growing retention marketing channels. Additionally, she expanded the personal styling program, significantly improving customer satisfaction and loyalty.
Management Consultant at Boston Consulting Group
Jennifer Fan started her career as a management consultant with the Boston Consulting Group. During her tenure at BCG, she gained valuable experience in strategic consulting, working with various clients to solve complex business challenges and drive operational improvements. This role honed her analytical and strategic thinking skills, which she later applied to her roles in digital strategy and marketing.