Kat Bidstrup
About Kat Bidstrup
Kat Bidstrup serves as the Chief Executive Officer of Think.Digital, where she utilizes immersive technology to educate people about primary industries. With a strong background in public relations and corporate affairs, she focuses on creating successful strategies for immersive projects.
Current Role at Think.Digital
Kat Bidstrup serves as the Chief Executive Officer at Think.Digital, a position she has held since 2019. In this role, she leads the company in utilizing immersive technology to create engaging content. Her focus includes the development of strategies, scripts, and storyboards that emphasize commercial success. She oversees a global team of content creators and developers, fostering a collaborative environment that values purpose and commitment.
Previous Experience in Corporate Affairs
Prior to her current role, Kat Bidstrup worked at ReturnToWorkSA as Corporate Affairs from 2013 to 2019. In this position, she contributed to the organization’s communication strategies and stakeholder engagement efforts. Her experience also includes a tenure at Adelaide City Council as Media and Communications Manager from 2006 to 2009, where she managed public relations and media outreach.
Education and Qualifications
Kat Bidstrup has an extensive educational background. She earned a Bachelor of Arts in Politics and Anthropology from the University of Adelaide from 1997 to 1999. She later obtained a Graduate Diploma in Public Relations from RMIT University from 2001 to 2002. Additionally, she achieved a Masters in Business Administration from the University of Adelaide from 2007 to 2010. In 2018, she completed a Diploma in Positive Psychology & Wellbeing at the Langley Group Institute.
Expertise in Immersive Technology
Kat Bidstrup is known for her expertise in immersive technology, including 360º photos, 360º videos, virtual reality (VR), and augmented reality (AR). She utilizes these technologies to tell stories and educate audiences about primary industries and producers. Her work aims to inspire individuals about the origins of their food and promote career pathways in the food and fiber sectors.
Early Career in Marketing and Public Relations
Kat Bidstrup began her career in marketing and public relations, working as a Public Relations Consultant at Porter Novelli in Adelaide from 2004 to 2006. She also held the position of Group Marketing Manager at CMV Group from 2008 to 2013. Her early experience includes a role as Marketing and Cellar Door Assistant at Kilikanoon Wines from 2002 to 2003, where she gained foundational skills in marketing and customer engagement.