Blair Mc Nulty
About Blair Mc Nulty
Blair Mc Nulty is a Senior Marketing Campaign Manager at Carbon, with extensive experience in both B2B and B2C sales and marketing research. She has a strong background in digital marketing, automation, and A/B testing, having previously worked at companies such as Axis Communications and MarketOne International.
Current Role at Carbon
Blair Mc Nulty serves as the Senior Marketing Campaign Manager at Carbon, a position held since 2021. In this role, Blair focuses on developing and executing marketing campaigns that drive engagement and conversion. With a strong emphasis on automation and A/B testing, Blair leverages data-driven strategies to optimize campaign performance. The role is based in Redwood City, California, where Blair contributes to the company's marketing efforts.
Previous Experience at Axis Communications
Blair Mc Nulty worked at Axis Communications in two capacities. As a Marketing Automation Specialist in 2021, Blair contributed for a duration of five months in the United States. Prior to this, Blair held the position of Digital Marketing Specialist from 2017 to 2021, serving for four years in Chelmsford, Massachusetts. In these roles, Blair developed expertise in digital marketing strategies and automation.
Professional Background in Marketing
Blair Mc Nulty has a diverse background in marketing, encompassing both B2B and B2C sectors. Blair's experience includes roles such as Client Services Coordinator at MarketOne International from 2014 to 2016, and Digital Marketing Account Manager from 2016 to 2017. Additionally, Blair worked as a Market Research Specialist at By Appointment Only, Inc. (BAO) from 2013 to 2014, and as a Technology Consultant at Brine Group in 2014. This extensive experience has equipped Blair with skills in CRM, marketing research, and benchmark reporting.
Educational Background
Blair Mc Nulty pursued higher education at Southern New Hampshire University, where a Bachelor of Science (BS) in Marketing was achieved from 2011 to 2013. Prior to this, Blair studied at the Savannah College of Art and Design (SCAD) for one year, focusing on Photography from 1999 to 2000. Blair's foundational education at Lowell High from 1995 to 1999 provided early exposure to academic and creative pursuits.
Specializations and Expertise
Blair Mc Nulty specializes in channel marketing and nurture campaigns, with a strong digital and social media background. Blair is known for expertise in marketing automation, A/B testing, and marketing research. This skill set enhances the ability to create effective marketing strategies that align with business objectives and target audience needs.