Karen Korsmo
About Karen Korsmo
Karen Korsmo is a Senior Trade Show and Events Manager at Carbon, specializing in creating impactful customer experiences through storytelling. With extensive experience in event marketing and management, she has successfully executed numerous high-profile events and conferences in the healthcare and technology sectors.
Work at Carbon
Karen Korsmo has been serving as the Senior Trade Show and Events Manager at Carbon since 2021. In this role, she is responsible for overseeing the planning and execution of trade shows and events, focusing on creating impactful customer experiences. Based in Redwood City, California, she has contributed to the company's event strategy and logistics management, ensuring successful outcomes for various initiatives.
Previous Experience at Dentsply Sirona
Prior to her current position, Karen Korsmo worked at Dentsply Sirona for over a decade, holding multiple roles. She served as the Event Marketing and Meeting Planning Manager from 2008 to 2017 in Sarasota, Florida. Before that, she was the Trade Show Manager from 2006 to 2008 in Metairie, Louisiana, and later as the Trade Show and Event Manager from 2017 to 2020 in Charlotte, North Carolina. Her extensive experience in event management at Dentsply Sirona included executing virtual events and product launches.
Education and Expertise
Karen Korsmo holds a Bachelor of Science degree in Psychology and Business Administration from North Dakota State University. Her educational background supports her expertise in creating customer experiences through storytelling, which is essential for driving business growth in her current and previous roles. She has a strong focus on healthcare and technology exhibits and user conferences.
Event Management Skills
Karen Korsmo specializes in managing logistics for over 20 annual events, utilizing Asana for detailed project planning. She has developed and led an annual event strategy that includes securing alignment from key stakeholders and leadership. Her experience encompasses managing a team of Event Managers and collaborating with exhibit houses and event producers to ensure successful event outcomes.
Achievements in Event Planning
Karen Korsmo has successfully planned a best-in-class annual user conference that attracted 7,500 attendees, surpassing revenue goals by 20%. She has managed all aspects of booth planning and execution for exhibits of various sizes, ranging from 10x10 to 12,000 square feet. Her ability to execute virtual thought leadership events further demonstrates her versatility in the field of event management.