Ashley Petrochenko
About Ashley Petrochenko
Ashley Petrochenko serves as the Director of Marketing at Cardinal Digital Marketing, where she specializes in developing patient-centric performance marketing strategies for healthcare groups. With over a decade of experience in various industries, she excels in creating innovative content strategies that engage and educate buyer audiences.
Work at Cardinal Digital Marketing
Ashley Petrochenko has served as the Director of Marketing at Cardinal Digital Marketing since 2021. In this role, she leads the brand marketing program and collaborates with her team to create content that assists multi-location healthcare groups in building effective patient-acquisition strategies. Her focus is on developing patient-centric performance marketing strategies that help healthcare groups expand their practice groups through innovative digital marketing approaches.
Previous Experience in Marketing
Prior to her current position, Ashley worked at Kopp Glass as a Marketing Communications Specialist from 2014 to 2016. In this role, she gained experience in creating content strategies that resonate with buyer audiences. Earlier in her career, she held multiple positions at RJ Lee Group, including Graphic Designer from 2010 to 2014 and Project Coordinator from 2008 to 2010, where she contributed to various marketing and design initiatives.
Education and Expertise
Ashley holds a Bachelor’s Degree from PennWest Edinboro, where she studied Photography and Art History. Her educational background complements her extensive marketing experience, which spans over a decade across various industries, including manufacturing, technical consulting services, and finance. She possesses a unique ability to understand buyer audiences, which informs her content strategies and marketing initiatives.
Innovative Content Strategies
Ashley has developed innovative content strategies tailored for healthcare marketers, enabling them to connect with patients on a deeper level. She excels at helping B2B companies articulate their stories, educate customers, and drive demand. Her work includes building content marketing programs from scratch, focusing on strategies that motivate and inspire audiences to take action.
Personal Interests
Outside of her professional endeavors, Ashley enjoys photography, gardening, and has a small flower farm. She also engages in outdoor activities such as hiking and kayaking in her home state of Maine. These interests reflect her creative side and her appreciation for nature.