Robert Sauter, MSc A
About Robert Sauter, MSc A
Robert Sauter, MSc A, serves as the Vice President of Earned and Owned Media at Cardinal Digital Marketing, where he focuses on implementing data-driven marketing strategies in Atlanta, Georgia. With over a decade of experience in digital marketing, he has a strong background in helping Fortune 500 companies achieve growth across various sectors.
Work at Cardinal Digital Marketing
Robert Sauter serves as the Vice President of Earned and Owned Media at Cardinal Digital Marketing, a position he has held since 2023. Based in Atlanta, Georgia, he operates in a hybrid work environment. In this role, he leads the owned and earned media program, focusing on the implementation and strategy specifically for healthcare marketing. His leadership involves coordinating a cross-departmental team that includes creatives, developers, SEO professionals, and retention experts.
Previous Experience in Digital Marketing
Prior to his current role, Robert Sauter held various positions at Rise Interactive. He served as Vice President of Client & Account from 2020 to 2022, and as Director & Lead of Account Strategy from 2016 to 2019. He also worked as Director of Account Management at Rise Interactive for one year from 2019 to 2020. Additionally, he was the Vice President of Demand Generation at Mediafly for 10 months in 2022 to 2023, and worked at Forrester Research as an Account Development Manager and Account Manager between 2012 and 2015.
Education and Expertise
Robert Sauter earned a Bachelor of Arts in Business with a focus on Marketing from Merrimack College. He further advanced his education by obtaining a Master of Statistical Analysis (MsCA) from the University of Chicago, specializing in Business Statistics. His educational background supports his expertise in data-driven marketing strategies, which he applies to help organizations achieve growth objectives across various sectors.
Professional Focus and Specialization
Robert is dedicated to advancing marketing impact through a data-driven approach. He specializes in the science of marketing, particularly focusing on growth strategies that leverage data analysis. His experience includes enabling Fortune 500 organizations to exceed their growth objectives in diverse sectors such as B2B, healthcare, education, retail, manufacturing, and finance.
Personal Interests
Outside of his professional endeavors, Robert Sauter enjoys spending time at the beach and traveling with his family. He is an outdoor enthusiast who loves adventuring with his family dog. Additionally, he is a sports fan and athlete, with a particular interest in hockey, basketball, and college football rivalries.