Cardlytics
Cardlytics partners with top banks in the US and UK to provide rewards through a native ad platform integrated within banks' digital channels, reaching over 168 million bank customers and seeing 1 out of every 2 card swipes in the US.
Company Overview
Cardlytics partners with top banks in the US and UK to provide rewards to their customers. Their native ad platform is integrated within banks' digital channels, including online, mobile, and email. Cardlytics' platform reaches over 168 million bank customers, seeing 1 out of every 2 card swipes in the US, totaling over $4.7 trillion in consumer spend each year.
Customer Rewards
Cardlytics' platform has paid out over $650 million in customer rewards. Offering a white-labeled rewards platform for banks, Cardlytics is trusted by leading banks in the US and UK. Personalized card-linked offers available through the platform help drive customer engagement and save customers money.
Ad Platform Features
Cardlytics' ad platform uses Purchase Intelligence derived from actual bank transaction data. This enables the platform to provide insights into consumer buying behavior. The platform is fraud-free and brand-safe, ensuring that ads reach real people. It seamlessly integrates with banks' digital channels and offers 24/7 tech support.
Sales Impact Measurement
Cardlytics' platform helps measure the incremental sales impact of campaigns both online and in-store. Using a best-in-class test vs. control methodology, it can report on a comprehensive view of campaign performance. Additionally, it offers third-party measurement through Nielsen Sales Lift Measurement.
Industry Applications
Cardlytics' platform supports a wide range of industries, including retail, grocery, eCommerce, telecom, streaming, restaurant, travel, and luxury. The platform has driven over $46 billion in measurable sales for marketers. Recent trends include increased transaction volumes for budget airlines and domestic holidays, as well as shifts in consumer spending behaviors towards discount grocery stores.