Batyah Rubin
About Batyah Rubin
Batyah Rubin is a UX Manager and Designer with extensive experience in user experience design across various companies. Currently at XMPie, A CareAR Company, Rubin has a strong background in cultivating customer relationships and refining design processes.
Current Role at CareAR
Batyah Rubin serves as the UX Manager and Designer at XMPie, a CareAR Company, since 2019. In this role, she focuses on enhancing user experience and design processes. She has played a significant role in cultivating customer relationships through conferences and site visits, which has contributed to improved user engagement and satisfaction.
Previous Experience in UX Design
Batyah Rubin has extensive experience in UX design, having worked in various capacities across multiple companies. She was a UX Designer at TTI Telecom from 2003 to 2004, followed by a position at SAP Labs - Portal from 2005 to 2006. She then worked as a self-employed UX Designer in Israel from 2007 to 2010. After that, she joined XMPie, where she held several roles, including UX Manager and Product Manager of Circle from 2017 to 2019.
Education and Academic Background
Batyah Rubin studied at the University of the Witwatersrand, where she earned a Bachelor of Commerce in Business Information Systems (BComm BIS). Her educational background in commerce and computers has provided her with a solid foundation for her career in UX design.
Design Process Innovations
Throughout her career, Batyah Rubin has refined design processes by implementing various tools, including Sketch, InVision, Zero Height, and Storybook. She has also introduced design sprints to enhance team collaboration and innovation, demonstrating her commitment to improving design methodologies.
Customer Engagement Initiatives
Batyah Rubin has initiated and led customer roundtables and focus groups to gather user feedback. These initiatives have been instrumental in improving product design and ensuring that user needs are met effectively. Her efforts in fostering customer relationships have been a key aspect of her professional contributions.