Julie Kaplan
About Julie Kaplan
Julie Kaplan serves as the Senior Vice President of Marketing and Revenue Operations at CareMetx, LLC, where she has worked since 2022. With extensive experience in marketing and customer experience across various organizations, she specializes in integrated marketing strategies and data-driven insights.
Current Role at CareMetx
Julie Kaplan serves as the Senior Vice President of Marketing and Revenue Operations at CareMetx, LLC. She has held this position since 2022, contributing to the company's marketing strategies and revenue generation efforts. Her role involves overseeing integrated marketing plans that cater to both B2B and B2C sectors, ensuring alignment with the company's overall business objectives.
Previous Experience at Aetna
Before joining CareMetx, Julie Kaplan worked at Aetna as the Marketing Director for Innovation Health from 2014 to 2018. During her four years in this role, she focused on developing marketing strategies that enhanced customer engagement and promoted innovative health solutions.
Background in Marketing Management
Julie Kaplan has extensive experience in marketing management across various organizations. She served as a Marketing Manager at T. Rowe Price for one year in 2000 and held a similar position at Discovery Communications from 1998 to 1999. Additionally, she worked as the Executive Director of Marketing and Customer Experience at Healthy Directions for 13 years, from 2001 to 2014.
Educational Qualifications
Julie Kaplan holds an MBA from the University of Maryland's Robert H. Smith School of Business, which she completed from 1995 to 1998. She also earned a Bachelor of Arts in Economics from the University of Maryland, studying there from 1990 to 1994. Her educational background has equipped her with the skills necessary for her marketing and operational roles.
Expertise in Marketing and Customer Insights
Julie Kaplan specializes in creating integrated marketing plans and transforming data into actionable insights. She has a strong ability to lead cross-functional teams and develop employees. Her expertise includes managing P&L responsibilities and conducting market research to support business growth, along with a proven track record in enterprise feedback management and Voice of Customer initiatives.