Richard Bagnall
About Richard Bagnall
Richard Bagnall serves as the Global Co-Managing Partner and CEO for Europe and the Americas at CARMA, a position he has held since 2018. He has extensive experience in public relations and communications, having worked in various roles across multiple organizations over several decades.
Work at CARMA
Richard Bagnall serves as the Global Co-Managing Partner and CEO for Europe and the Americas at CARMA, a position he has held since 2018. Based in London, he has been instrumental in reshaping and driving the company's business in both European and US markets. His leadership focuses on global thought leadership and business development within the communications measurement sector.
Education and Expertise
Richard Bagnall's educational background includes studying at Cranleigh Prep School and Harrow School, followed by a Bachelor of Arts in Classical Studies from the University of London. His expertise spans public relations, social media measurement, and communications evaluation, underscored by his active roles in various professional organizations.
Background
Richard Bagnall has a diverse professional background in public relations and communications. He has held significant roles at organizations such as The Rowland Company, Royal College of General Practitioners, and Gorkana. His experience includes business development, public relations management, and analytics, contributing to his comprehensive understanding of the industry.
Achievements
Richard Bagnall has made notable contributions to the field of communications measurement. He played a key role in creating the Social Media Measurement Frameworks and the Measurement Maturity Mapper at AMEC. Additionally, he led the development of the Integrated Evaluation Framework, recognized as an international best practice. His work with the Cabinet Office included conducting a Capability Review into the UK Government’s Digital Communications.
Professional Affiliations
Richard Bagnall is actively involved in professional organizations. He has served as a Board Director at AMEC since 2014 and as Chair of the Social Media Measurement Group since 2011. His previous roles include being a Social Media Panel Member at the CIPR and Chairman of AMEC from 2016 to 2022, reflecting his commitment to advancing the field of communications measurement.