Amy Romera Dell'ara
About Amy Romera Dell'ara
Amy Romera Dell'ara is a Marketing Operations Manager with expertise in creating scalable automation and reporting frameworks. She has extensive experience in lead lifecycle management and has worked for several companies, including Infoblox and Carrum Health.
Work at Carrum Health
Amy Romera Dell'ara serves as the Marketing Operations Manager at Carrum Health since 2024. In this role, she focuses on creating scalable automation and reporting frameworks to enhance marketing efficiency. Her current position allows her to leverage her extensive experience in marketing operations to streamline processes and improve data governance.
Previous Experience at Infoblox
Prior to her current role, Amy worked at Infoblox in various capacities. She served as Senior Supervisor of Marketing Operations for 8 months in 2022 and as Senior Supervisor of Marketing Automation from 2018 to 2022, totaling 4 years. During her tenure, she developed frameworks for lead lifecycle management and contributed to marketing automation strategies.
Background in Marketing Operations
Amy has a diverse background in marketing operations, having worked at several organizations. She was a Manager of Marketing Automation at HP Enterprise Security from 2006 to 2014 and held the position of Communications Specialist at PerkinElmer Optoelectronics from 2000 to 2002. Her experience spans over two decades, focusing on various aspects of marketing and communications.
Expertise in Lead Lifecycle Management
Amy specializes in lead lifecycle management, which includes lead sourcing, scoring, nurturing, attribution, and expiration. She has developed a comprehensive framework for data governance that includes invalid record quarantine and Data Lake ingestion. Her expertise is complemented by her knowledge of privacy compliance frameworks such as CASL, GDPR, and CCPA.
Certifications and Tools
Amy is certified as an Adobe Certified Expert - Marketo Engage Business Practitioner. She is experienced in using a variety of enrichment and account-based marketing (ABM) tools, including ZoomInfo, Demandbase, LinkedIn Lead Gen, and 6Sense. Additionally, she utilizes platforms for operations and project management, such as Slack, Lucidchart, Monday.com, and Smartsheet.